Published:  15:57 Thursday - August 04, 2011

On August 3rd, a press conference was held in Hanoi to introduce a tourism program in the northwestern region, with particular emphasis in Son La province, this year

Cam Ngoc Minh, Chairman of Son La provincial People’s Committee, said he hopes that through the program, both local and foreign visitors in Vietnam travel will learn more about the northwestern region in general and Son La province in particular.

Minh, who is also head of the organizing board, expressed his wish that investors will continue to pour further investment into the region through the program.

The program, the first of its kind for the northern province of Son La, aims to introduce and develop trademarks for tourism products for the region, strengthen cooperation among localities as well as Vietnam travel companies, and take full advantage of the natural landscapes, historical relics, and cultural identities of ethnic groups.

It is also expected to turn the tourism industry in the region - and in Son La in particular - into a tourism centre for the northwestern area in order to greatly contribute to the country’s socio-economic development.

The program will last from August 27 to September 2 this year.

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