Published:  00:00 Thursday - June 24, 2010

The proceeds of the final round of the Miss World Vietnamese 2010 beauty pageant will be used for activities to help the poor, says Vinpearl Land Tourism Joint Stock Company, the organizer of the contest.

Vinpearl Land plans to auction off the right to place the crown on the contest’ winner. All the proceeds from the auction will also be used for charity activities. Prestigious institutions and businesses with well-known trademark will be eligible for the auction to promote their image while contributing to charity.

The event will be held in Nha Trang city in the central province of Khanh Hoa on August 21.

Qualifying and semi-final rounds for the European and CIS (the Commonwealth Independent States) regions will take place in London and Moscow on June 27. In Vietnam, qualifying rounds will take place in Hue on July 1 and Can Tho city on July 3.