The hosting of several global beauty queen pageants over the past year has promoted Vietnam’s image to the international community.

The first Miss World Vietnamese 2007 Contest was one of the year’s most impressive events. Taking part were 35 candidates from both inside and outside the country. Besides selecting a beauty queen, the contest was also aimed at developing the image of the modern Vietnamese image of being fresh, healthy, intelligent, and educated with many aspirations. More importantly, the contest created an opportunity for beautiful women who live and study overseas to return back to their homeland.